THE OBJECTIVE Personal project. Avalaunch Media not only creates cool things, but we are also thought leaders. Our leadership regularly presents at some of the industry’s biggest and more prestigious events and conferences. Our fear- less, bearded leader, Mat Siltala, needed a new deck for one of these con- ferences. It needed to be eye-catching, …
THE OBJECTIVE Encourage Faith. Jewish Boston, a non-profit Jewish community site was looking for a medium to help encourage young Jewish adults to participate in Passover. They were looking for something to engage millennial Jews where they identify most – social and mobile. THE SOLUTION Visualizing the Demographic. The Avalaunch Team created an interactive e-book …
THE OBJECTIVE Thought leadership. WorkFront wanted to expand its brand and define itself as the thought leader in the project management software industry. Its goal was to produce content that would be shared socially, linked-to regularly and posted by top-tier publications. OUR SOLUTION Interactive engagement. The Avalaunch and Workfront teams worked together to brainstorm concepts …
THE OBJECTIVE Increase engagement. The VMWare team wanted to increase on-page times for its content marketing pieces and realized that interactive graphics would give them the extra attention they were looking for. OUR SOLUTION Interactive approach. The Avalaunch team took several of VMware’s core content marketing stories and reproduced them across five interactive info- graphics …
THE CHALLENGE Shook & Stone had a poor experience with their former agency. Their previous campaign lacked strategy, testing, and a clear direction of goals and key performance indicators (KPIs). Most of their budget was spent on a competitor campaign that resulted in low cost per acquisition (CPA) but non-converting leads. From this campaign, potential …
THE OBJECTIVE Going viral. The Avalaunch team wanted to create a social-media focused content that would result in significant social sharing. Avalaunch wanted to create something everyone could relate to. We decided to use the scientific periodic table to convey a set of unique and comical set of figures – that is, famous internet cat …
THE OBJECTIVE Education accelerated. PAN wanted to provide colleges and universities with a cutting-edge set of resources for guiding students in their career journey. The goal was to help students choose the right program of study and plan their career path. OUR SOLUTION Interactive learning. The Avalaunch team produced a series of interactive learning videos …
THE OBJECTIVE Sharing education. The Avalaunch team wanted to create social-media focused content that would result in significant social sharing. The intention was to create something that leaders in marketing, from authors to educators, could use to illustrate the explosive rise of social media. OUR SOLUTION Interactive timeline. The team produced an interactive timeline that …
HE OBJECTIVE Lead Gen. HP was looking to generate leads for the on-premises IT infrastructure program available to its employees. OUR SOLUTION Repurposing content. The Avalaunch team suggested repurposing a previously designed infographic, with the goal of allowing the viewer to choose the content most applicable to their current IT circumstances. THE RESULTS Lead Gen, …
THE OBJECTIVE Pick Up. The Logo Company was looking to increase their company exposure and SEO rankings. They wanted to create compelling content that top-tier publications would engage with. THE SOLUTION Evergreen Visual Content. The Avalaunch creative team put together an infographic titled the psychology of color in logo design. Using some of the most …
