THE OBJECTIVE Thought leadership. WorkFront wanted to expand its brand and define itself as the thought leader in the project management software industry. Its goal was to produce content that would be shared socially, linked-to regularly and posted by top-tier publications. OUR SOLUTION Interactive engagement. The Avalaunch and Workfront teams worked together to brainstorm concepts …
THE OBJECTIVE Increase engagement. The VMWare team wanted to increase on-page times for its content marketing pieces and realized that interactive graphics would give them the extra attention they were looking for. OUR SOLUTION Interactive approach. The Avalaunch team took several of VMware’s core content marketing stories and reproduced them across five interactive info- graphics …
THE OBJECTIVE Going viral. The Avalaunch team wanted to create a social-media focused content that would result in significant social sharing. Avalaunch wanted to create something everyone could relate to. We decided to use the scientific periodic table to convey a set of unique and comical set of figures – that is, famous internet cat …
THE OBJECTIVE Education accelerated. PAN wanted to provide colleges and universities with a cutting-edge set of resources for guiding students in their career journey. The goal was to help students choose the right program of study and plan their career path. OUR SOLUTION Interactive learning. The Avalaunch team produced a series of interactive learning videos …
THE OBJECTIVE Sharing education. The Avalaunch team wanted to create social-media focused content that would result in significant social sharing. The intention was to create something that leaders in marketing, from authors to educators, could use to illustrate the explosive rise of social media. OUR SOLUTION Interactive timeline. The team produced an interactive timeline that …
HE OBJECTIVE Lead Gen. HP was looking to generate leads for the on-premises IT infrastructure program available to its employees. OUR SOLUTION Repurposing content. The Avalaunch team suggested repurposing a previously designed infographic, with the goal of allowing the viewer to choose the content most applicable to their current IT circumstances. THE RESULTS Lead Gen, …
