THE OBJECTIVE Fresh start. Diane had been outsourcing her PPC management to another company and found the performance had been stagnant for several weeks. Diane reached out to Avalaunch to perform a test campaign. The PPC team was given one month to turn lead generation performance around. OUR SOLUTION Creative approach. The Avalaunch PPC team …
THE OBJECTIVE Maximize profit. Lender Qualified, like many other businesses, wanted to increase its profits and optimize the ROI with its PPC budget. OUR SOLUTION Streamlined data. The Avalaunch PPC Team integrated Marin Software to automate bidding using ROI data. This integration accelerated optimization in an attempt to become more profitable. The Avalaunch PPC Team …
THE OBJECTIVE Extended reach. Insight Pest Solutions was looking to expand its marketing to include digital marketing – something it had not tried before. The Ava- launch PPC team was asked to perform a 45-day test campaign, competing with two other agencies, in different markets. One of those teams even spe- cialized in Pest Solutions. …
THE CHALLENGE Shook & Stone had a poor experience with their former agency. Their previous campaign lacked strategy, testing, and a clear direction of goals and key performance indicators (KPIs). Most of their budget was spent on a competitor campaign that resulted in low cost per acquisition (CPA) but non-converting leads. From this campaign, potential …
THE CHALLENGE When Foam Order became an Avalaunch Media client, a first order of business was to give their website some much-needed TLC. It had a lot of outdated and stale content that wasn’t performing. Our teams did some digging and discovered that the underperforming content was preventing the rest of the site’s content from …
THE CHALLENGE White Glove Moving & Storage approached Avalaunch Media with a lofty goal in mind: to lower their cost per conversions to less than $100. Initial investigations of the pre-existing situation revealed very high costs per conversion. White Glove had mainly been relying on Google Search ads, Avalaunch noticed White Glove was not using …
